In this video we will show you step-by-step instruction on how to add an admin to your Twitter account using a platform developed by Twitter called Tweetdeck. This will allows users that you add to post on behalf of the twitter page, follow/unfollow other users, and reply to direct messages. This is a great way to give access to employees or marketing agencies access to your account without sharing your password.
Product marketing and demand generation are two closely related but distinct areas of marketing that are crucial for the success of any business. They both involve creating and communicating the value of a product or service to potential customers, but they differ in their focus and approach.
Product marketing is the process of creating and communicating the value of a product or service to potential customers in order to drive sales. This includes researching and understanding the target market, developing positioning and messaging, creating marketing materials, and working with sales teams to ensure that the product is effectively communicated to potential customers. Product marketers are responsible for ensuring that the product is meeting the needs of the market and that it is being communicated effectively to potential customers.
Demand generation, on the other hand, is the process of creating interest and desire for a product or service among potential customers. This includes activities such as lead generation, lead nurturing, and lead conversion. The goal of demand generation is to create a steady stream of leads that can be passed on to sales teams for conversion into paying customers. Demand generation activities typically include things like email marketing, search engine optimization (SEO), content marketing, and social media marketing.
While product marketing and demand generation are closely related, they do have some key differences. Product marketing is focused on creating and communicating the value of the product or service, while demand generation is focused on creating interest and desire for the product or service. Product marketing is typically focused on the product itself, while demand generation is focused on the customer and their needs. Product marketing is typically a more long-term strategy, while demand generation is focused on the short-term goal of generating leads.
Another key difference between product marketing and demand generation is the role of the marketing team. Product marketing is typically led by the product marketing team, while demand generation is typically led by the demand generation team. The product marketing team is responsible for creating and communicating the value of the product or service, while the demand generation team is responsible for creating interest and desire for the product or service. The two teams often work closely together, with the product marketing team providing the messaging and positioning for the product, and the demand generation team using that messaging to generate leads.
In order to be successful, businesses need to effectively implement both product marketing and demand generation strategies. Product marketing is crucial for ensuring that the product or service is meeting the needs of the market and that it is being communicated effectively to potential customers. Demand generation is crucial for creating a steady stream of leads that can be passed on to sales teams for conversion into paying customers. Both product marketing and demand generation are necessary for driving sales and growing a business.
In conclusion, product marketing and demand generation are two closely related but distinct areas of marketing that are crucial for the success of any business. Product marketing is focused on creating and communicating the value of a product or service to potential customers, while demand generation is focused on creating interest and desire for a product or service among potential customers. Both product marketing and demand generation are necessary for driving sales and growing a business, and the two teams often work closely together to achieve their goals.
It’s important for businesses to understand the difference between these two areas of marketing and to use both strategies in order to be successful. By focusing on product marketing to ensure that the product or service is meeting the needs of the market and communicating effectively and on demand generation to generate leads and drive sales, a business can achieve success in the long-term.
Blogging. We’ve all heard about it, but for many people the word brings up images of posh fashionistas or techy brother-in-laws, and honestly it sounds more like a hobby than a legitimate business development tool. What value could blogging actually bring to an established business? Well, the answer is a lot. A strong web presence is invaluable, and while that starts with a conversion oriented website, blogging keeps content current which in turn helps your business in many ways. While there are plenty of reasons you should have an active blog on your site, I’ll touch on two that I think are the most important.
Search Engine Optimization aka SEO. This has become such a buzzword I cringe every time I use it, but the reality is if you aren’t popping up near the top on searches then you aren’t relevant on the web. The first thing you need to understand when talking about the value of a well-kept blog is how it can affect your page ranking in search engines. In a nutshell, search engines, like Google and Bing, want to make sure they are delivering the best results for people who are using their services to search for information on the web.
In order to keep up to date with the ever-changing content on the Internet, search engines frequently send out crawlers to analyze all of the information. These crawlers are looking for specific pieces of information and the more information they find on your site pertaining to particular search terms the higher your site will show up when those search terms are entered into the search bar.
One thing that particularly pleases these crawlers is new content. The reason being is the folks that designed them understand that information is constantly changing and thus put particular importance on new content. So what’s the best way to ensure your site has a steady stream of new content for these crawlers to discover? You guessed it… blogs.
By consistently publishing new content to your site you are able to increase your page ranking by providing the web crawlers just what they are looking for. Careful though, if you learn too many of these tips you’re going to have to stop paying that high priced web developer of yours all that money for SEO.
Think about how you got to where you are. Chances are there was a good amount of hard work involved, maybe there was a little luck, but really you are where you are because you know things others don’t. Whether you embrace it or not you are an expert in your industry, and that is just what potential customers are looking for. So show ‘em what you’ve got.
Now, I’m not saying to go out and share all of the secrets that set you apart from your competition, but definitely let people know that you know what you’re doing and how it can benefit them.
This technique is part of what is known as “content marketing” and it has taken the Internet by storm over the past several years. The next time you’re on a social media site check out some of the articles you see. Are they really there to offer advice, or are they demonstrating that the company understands their industry? It’s a great indirect sales pitch, and guess what? It works. That’s why you see it repeated so often.
The bottom line is that blogging can positively affect your bottom line. If you do it right, you can increase your SEO (cringe) and help potential customers/clients see that you understand the in-depth workings of you industry. Not to mention it can serve as a great base for social media or email marketing campaigns, but that’s an entirely different blog topic.
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