Search Engine Optimization

Having a phenomenal website doesn’t really matter if there aren’t any visitors. Mayhall Marketing has the tools and expertise to build out a scalable SEO program that will put you prominently in the search rankings.

 

What is SEO?

SEO is the process of optimizing a website for Google search with the goal of earning higher web traffic levels and improving the visibility of the site. The main aim of SEO is to improve the quantity and quality of traffic to a website from search engines, ideally resulting in increased revenue. There are two main types of SEO: onpage optimization and offpage optimization. Onpage optimization refers to all measures that can be taken on the website itself in order to improve its position in search engine results pages (SERPs). This includes optimizing the website content, titles, metatags, and other factors. Offpage optimization refers to measures that can be taken outside of the website in order to improve its visibility, such as link building and social media engagement.

Why is SEO important?

SEO is important for your website because it helps your website rank higher in search engine results pages (SERPs). This means that potential customers are more likely to see your website when they are searching for a product or service that you offer. SEO also helps your website appear more credible to potential customers, which can lead to increased sales and revenue.

 

Why ongoing SEO is important to the health of your site

The need for ongoing SEO attention is important for any website. Without it, your website will slowly lose its ranking and visibility in search engines. This means that potential customers will have a harder time finding you, and as a result, you will likely see a decrease in sales or conversions. SEO is an ever-changing field, so it’s important to have an experienced team like ours who can keep your website up to date with the latest trends and best practices.

 

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